February 2008
1 post
What is "Affinity Commerce"?
It’s the power of story elements and authenticity in commercial transactions. It’s when we buy artisianal cheese for $30 lb because we’ve read the story of the Tunisian goat herder and his autistic daughter. It’s the warm glow (or social capital) received by adding a human element to your day through commerce. This blog will attempt to reveal my evolving thoughts...