What is "Affinity Commerce"?
It’s the power of story elements and authenticity in commercial transactions.
It’s when we buy artisianal cheese for $30 lb because we’ve read the story of the Tunisian goat herder and his autistic daughter.
It’s the warm glow (or social capital) received by adding a human element to your day through commerce.
This blog will attempt to reveal my evolving thoughts about this very old, and increasingly popular, tactic.
If there’s anyone tuning in… thanks!
Perry
